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Prabhas-Kriti Sanon’s Adipurush Crashes At Box Office Amid Severe Backlash

Om Raut’s ‘Adipurush’ featuring Prabhas and Kriti Sanon witnessed a steep drop on its first Monday.





A still from 'Adipurush'.

AMID calls for ban, political storm and severe criticism from both political leaders and celebrities, Adipurush, the big-screen adaptation of Ramayana, has crashed at the box office. Om Raut’s film may have had a record-breaking weekend, but its controversial content seems to have impacted its revenue. The movie witnessed a steep drop on its first Monday. With the movie collecting just about Rs 20 crore on June 19, the revenue has clearly dropped by a whopping 75 percent.

Trade expert Taran Adarsh too took to Twitter to reveal that the film had crashed on Monday.

Taran tweeted, “THE NEGATIVE WORD OF MOUTH HAS COME INTO PLAY… After a strong opening weekend, #Adipurush COLLAPSES on Monday. #Hindi version. #India biz.”

Due to a steep drop of 75 to 77 percent at the box office, the film managed to collect just about Rs 8.5 crores net box office collection on Day 4 for its Hindi version. With this the movie’s net collection for its Hindi version stands at Rs 108.50 crores.

The movie collected Rs 140 crore on its opening day, followed by Rs 100 crore revenue on day 2 and Rs 100 crore on day 3.

Om’s retelling of the story of the Ramayana has been lambasted not just for horrid VFX, but also the pedestrian dialogues used by Lord Hanuman. In one instance, Lord Hanuman says, “Kapda tere baap ka, aag tere baap ki, tel tere baap ka, jalegi bhi teri baap ki.” Manoj Muntashir, who penned the movie’s dialogues, had earlier stated that he intentionally kept such dialogues to connect with the viewers and highlight how they speak. However, on Sunday, he declared that Om and he will revise some of the dialogues.

While addressing massive criticism and negative reviews against Adipurush, Om told Republic that it is impossible for anyone to understand the film, and those who claim to do so, are either fools or liars.

“If I kind of sit down and tell you that I have understood the drama, I think it will be a serious error, because nobody, I feel, has the capacity to understand Ramayana,” he said, adding, “Whatever Ramayana that I have understood, whatever little bit you know, it’s like a squirrel’s contribution. That little bit that I have understood of the Ramayana is something that I’ve tried to portray onto celluloid.”

Amid the backlash in India, Nepal’s capital Kathmandu has banned the release of Indian films after the Mayor of the capital city found the depiction of Sita inaccurate. According to reports, Kathmandu’s Mayor has also deployed cops to ensure no Indian films are screened in the theatres of the metropolitan area. Balen Shah had earlier objected to the fact that Sita was referred to as the “daughter of India” while in reality, she was the “daughter of Nepal”. The makers had made this change in the movie.

Chhattisgarh Chief Minister Bhupesh Baghel too has slammed the film for tarnishing the image of Lord Ram and Lord Hanuman, and said the Congress government may consider banning it in the state if people demand so. He alleged that dialogues used in Adipurush are “objectionable and indecent” and questioned the “silence” of political parties which refer to themselves as the guardian of religion, a clear dig  at BJP. Baghal also alleged that “Bajrang Bali is made to speak the language of Bajrang Dal in this movie”.

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