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Prasoon Joshi Lauds IFFI’s ‘75 Creative Minds of Tomorrow’, Calls ‘Guide’ An Impactful Film

For the unversed, about 75 young creative talents from across India had to taken on the challenge to make a short film, all in 48 hours at IFFI 54. ‘Odh’ was recently named the best film award at the ‘75 Creative Minds of Tomorrow’ at 54th IFFI.

Divya Pal

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A file photo of Prasoon Joshi.

CBFC Chief Prasoon Joshi’s journey – from studying in small towns of Uttarakhand to emerging as a popular name in the domain of advertising and then being lauded as India’s leading poet-lyricist – has quite clearly been inspiring. Joshi, who was recently at IFFI 2023, spoke to ScreenBox about ‘75 Creative Minds of Tomorrow’ film challenge in Goa, which is part of International Film Festival of India (IFFI).

“We started CMT for the first time in the 75th year of India’s independence. As I said, it’s the Prime Minister’s vision which was coming everywhere in the 75th year, a lot of things, a lot of activities for that around the nation. That’s when we felt why not implement it at IFFI too. Hence, we reached out to young filmmakers. Unless you get storytellers from different parts of our country, you would not see the true diversity being represented. Otherwise, it will become very linear and people who get an opportunity, who live in cities will make films. So I think we should make sure that we reach out to the, to the grassroot and let them know about the platforms.”

For the unversed, about 75 young creative talents from across India had to taken on the challenge to make a short film, all in 48 hours at IFFI 54. ‘Odh’ was recently named the best film award at the ‘75 Creative Minds of Tomorrow’ at 54th IFFI.

After finishing MBA, Prasoon had kicked off his career in the domain of advertising with Ogilvy and Mather in Delhi. In a span of 10 years, he bagged the position of an executive creative director, and in 2002, he became the executive vice president and national creative director of McCann-Erickson. On being asked about the first big opportunity of his career, Joshi replied, “The first big opportunity for me was to move city and come to Bombay. I started with the world of advertising. So the fact that I got exposure to see how films are made in Mumbai was important. I now completely understand the importance of exposure.”

What about the first salary? “It was very less. I shouldn’t reveal the company secrets, but I’m saying that yes, people would not imagine. I think it was close to ₹1,200.”

Prasoon also revealed that Guide was the first film he remember leaving a lasting impact on him. “When I was a child, I think films like Guide were impactful. I’m happy that it is in the restoration of Indian classics at IFFI 2023. Another film ‘Bicycle Thief’ was important too. See, we used to watch films on Doordarshan. On Saturdays, we got to watch regional films. Our exposure to world cinema came from Russia and locally, of course, whichever films were released. But I think Doordarshan in our growing up years played a very important role in us getting exposure to good cinema.”

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