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Mukesh And Isha Ambani To Buy Alia Bhatt’s Ed-a-mamma For Rs 300 Crore: Reports

Alia Bhatt’s kids sustainable clothing brand Ed-a-mamma will reportedly be bought by Mukesh and Isha Ambani.





Alia Bhatt for Ed-a-mamma
Alia Bhatt for Ed-a-mamma. (Image: Instagram)

BOLLYWOOD star Alia Bhatt dons many hats. The actor recently turned film producer, entrepreneur and a mom and balances every role effortlessly. Her kids clothing brand Ed-A-Mamma too is one of the most sought after collections.

According to reports, Reliance Brands, part of Reliance Retail Ventures Ltd is planning to buy Alia’s brand for a jaw-dropping amount. If reports are to be believed, the talks between Reliance Brands and the kidswear retailer are already in the final stages and the deal is estimated to be around a whopping sum of Rs 300-350 crore.

Ed-a-Mamma clothing brand is majorly based on online retailing and is owned by Eternalia Creative and Merchandising, in which Alia is a director. The company was incorporated in 2019 and focuses on sustainable clothing for kids.

Meanwhile, Alia is currently busy with the promotions of her upcoming film, Rocky Aur Rani Kii Prem Kahaani. The film also stars Ranveer Singh, Dharmendra, Shabana Azmi and Jaya Bachchan in the lead roles and is directed by Karan Johar.

Rocky Aur Rani Kii Prem Kahaani marks Alia’s first film post giving birth to daughter Raha. The actor got back to work out 6 weeks postpartum to shoot for the song Tum Kya Mile from the film.

In a vlog posted on her YouTube channel, Alia revealed, “I had to get back in shape to be Rani after giving birth. I had just 4 months. I was only able to start working out after six weeks postpartum. We started off very slow. We had a large goal to reach and we had to do it safely.”

Recently at an event in Delhi, Alia highlighted how she manages her work-life balance now that she has a family of her own. “You have to balance your family, work life, children, maintain your household, yourself, your health and so much more. But we do it, because such is life and you need to keep moving. You have to put one step in front of the other and not think about what you’re not doing right,” she said.

Alia will also be making her International movie debut next month with Netflix’ Heart of Stone. The film will be released on August 11, 2023.

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